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Edinburgh Taylor Swift dates to bring £100m to Scottish economy with Eras Tour

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Edinburgh Taylor Swift dates to bring £100m to Scottish economy with Eras Tour

The Eras Tour is set to bring £100 million to the Scottish economy as 210,000 Taylor Swift fans descend on Edinburgh.

The Blank Space singer will come to the capital for the first time for dates on June 7, 8 and 9. The US superstar is set to bring the ‘Swift lift’ to cities across the UK.




Fans are expected to spend an average of £121 on accommodation, £111 on travel and £56 on food. Hotels in Edinburgh have already seen a huge demand, reports the Daily Record.

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Forever Edinburgh, the city’s destination marketing and promotions brand, which is run by The City of Edinburgh Council, is looking to capitalise on this by announcing a series of experiences for those living, visiting and working in the city.

It has announced a programme of activity to help visitors, residents and businesses enjoy the benefits of the concert. Launching on Thursday, June 6, more than 50 local hospitality and tourism businesses have come together to create the Edinburgh Taylored Taste Trail.

Across the city, fans can enjoy Taylor themed sweet treats from Babyfaced Baker, Cuckoo’s Bakery and the Little Bakery. Bonnie and Wild, Cold Town House, Hard Rock Café, Brewhemia, Mackays on the Mile, Mimi’s Bakehouse, and Edinburgh Street Food offering dedicated menus including themed dishes, Taylor-themed brunches and afternoon teas.

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