Saving Hack: Check your inbox for coupon codes on this day

Your favorite brands are issuing promo codes now more than ever before. According to SimplyCodes, an online savings and promo code platform, retailers have sent out 30% more coupon codes this year than in 2023.

SimplyCodes vice president of marketing Allison Mac says the end of the work week is the best days to receive coupon codes, namely Friday followed by Thursday:

“Some of them are only for the weekend and some of them can be for two weeks long. So that’s the thing. Like, you really never know when these coupon codes… are going to expire,” Mac says on the urgency brands create to use these codes and encourage shoppers to spend on their merchandise. “So it is really important to check those emails to see when the freshest ones are going to be dropped.”

Mac says coupon fanatics are finding great deals on women’s clothing, skincare products, and adult alcoholic beverages all thanks to coupons.

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

This post was written by Kristen Tsoubanos.

Video Transcript

It’s Friday and we’re heading into a long weekend where three quarters of consumers are either considering or are definitely shopping this year’s Labor Day sales.

That’s according to data from numerator.

But we want to help you get the best deal any day of the week here.

So we’re looking for some answers in a new survey from simply codes.

They analyzed more than 30,000 merchant marketing emails to figure out among other things the best days to get new coupon codes.

So here to tell us some of the key findings, we’ve got Alison Mack who is the vice president of marketing over at Simply Codes.

Alison.

Great to have you here on the show.

So give it to us straight here.

What is the best day to get coupons and, and why?

Ok.

So um obviously online shopping has become a thing, right?

And there’s more online shoppers than ever before.

It has basically become the normal way of shopping.

And actually, we found that this year, there’s actually more coupon codes that retailers are, has released compared to previous years.

Story continues

Um In 2024 there are 30% more coupon codes that retailers have released compared to 2023.

So there’s just a ton of promo codes out there.

So, one of the biggest complaints that a lot of consumers have is, hey, these codes don’t work, right.

Obviously, coupon codes there is an expiration date.

So we decided to analyze a very large sample of merchants, 30,000 merchants to see when are they issuing and releasing and dropping the freshest hottest newest coupon codes.

And we looked specifically at the email channel and it turns out that it’s Fridays is really when the freshest um coupon codes are actually dropped, followed by Thursdays and then Wednesdays and they’re obviously trying to create a sense of urgency around this.

Are you seeing a typical kind of time span that people have to redeem those codes uh that is driving some of that urgency as well?

Yeah, a lot of these codes really does matter.

Some of them are only for the weekend and some of them can be for two weeks long.

Um So that’s the thing like you really never know when these coupon codes are going to release, um going to expire.

Um So it is really important to, to check those, those emails um to see when the the freshest ones are going to be dropped.

And so with that in mind, which industry is, is the biggest culprit of putting out some of these codes.

Uh There are actually three categories that we’ve noticed that are really dropping those codes on Fridays, which is women’s clothing, um, skin care.

And the third one is actually adult alcoholic beverage, which makes sense because it is, it is Friday.

Yeah.

Absolutely.

Somebody’s gonna take advantage of that one, you know, while we have you here.

I, it’s so interesting because as we were in our morning meeting we were discussing how many emails we get and how many of these codes can just fall into, uh promotions type of bucket in your inbox or might even fall into spam.

Unfortunately, versus people who have a one on one and continued relationship digitally with companies because they might have an app that they downloaded.

Is there a benefit one way or the other into making sure that you are getting the freshest deals delivered straight to you?

Yeah, absolutely.

So, um if your inbox is like my inbox, it is literally inundated with a ton of, of emails and a lot of times I do select all and just clear my entire box.

And so a lot of the times you are missing those deals.

So uh if you are into, you know, making sure you are getting the maximum saving.

I do recommend having a browser extension or an app very similar to simply which is where we curate all of these live fresh real time codes and it’s actually shared by the crowd.

People like me and you are testing the codes, sharing the codes, um saving the codes right, and then making sure they are as live and as real time as possible.

Um And so that is definitely a big recommendation or a big uh a tip tip that I have for uh for the viewers.