First Bus launches streetwear collection inspired by Scotland’s bus routes

First Bus has unveiled a streetwear clothing range inspired by bus routes across Scotland.

The UK bus company, based in Aberdeen, created the fashion line in collaboration with popular Scottish creatives. It is set to be available to the public later in February.

Included in the limited-edition range is a screen-printed t-shirt, a hand-stitched bucket hat, and a sling bag. It has been put together as part of a larger campaign by First Bus encouraging young people under 22 to explore Scotland using their free bus pass.

The campaign has previously seen the creation of a ‘nursery grime’ music video and the installation of eye-catching wings murals across both Glasgow and Aberdeen. A TikTok filter, which allows the user to ‘wear’ the colourful wings from the murals, has also been created for young people to further engage with the rollout.

The streetwear line will be made available to Scotland’s young people for free, and will launch in Glasgow and Aberdeen. The exact locations will be announced via the bus operator’s social media channels.

Senior Marketing Manager at First Bus Carolyn Harper said: “We know that a bus company launching a clothing range is an unexpected move.

“The ambition was to do something that would really stand out and connect with under 22’s and we’re very excited with the results of our latest collab. Grabbing their attention to highlight bus is the best way to explore their freedom!”

It is hoped that, by collaborating with Scottish creatives such as artist Boiiing and popular accessories brand Trakke, the collection will connect with a younger audience.

The former was the creative force behind the patterns featured on the clothes, inspired by the textile coverings of the bus seats. The artist commented: “I’d seen the ‘Free To Explore campaign’ before and thought it was an exciting, colourful and lively idea — similar to what I like to put across in my work.

“When I start a design, I never know where it’s going to take me and how others will see it. When starting the ‘Free To Explore’ project, I began playing around with the composition and adding shapes to make it quiet abstract.

“In doing so, it means the pattern is open to interpretation and will mean different things to different people, which is what the ‘Free To Explore’ campaign is about.”

Meanwhile, the bucket hat and sling bag were crafted by Trakke. The Scottish accessories brand is known for its commitment to sustainability and quality.

A spokesperson from Trakke added: “We are proud to partner with First Bus in creating a sustainable and stylish bag for the ‘Free to Explore’ collection. Our dedication to craftsmanship, sustainability and expression aligns seamlessly with the values of this campaign.”

The bag, made from eco-friendly materials, not only complements the artistic designs but also reflects the bus company’s commitment to environmental responsibility. The carefully curated items embody the ‘Free to Explore’ ethos, providing young commuters with both a functional and fashionable expression of their identity.

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