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LS PRODUCTIONS : DIOR Cruise 2025 collection against the majestic backdrop of Drummond Castle – a love letter to Scotland

LS PRODUCTIONS supported the Dior Cruise 2025 collection unveiled at the beginning of June in Edinburgh, and we gladly present you Designer Maria Grazia Chiuri’s ‘Love Letter to Scotland’ here on GoSee.News.

For Maria Grazia Chiuri, the presentation of the Dior Cruise 2025 collection in Edinburgh is an opportunity to follow in the footsteps of Christian Dior and an homage to his historical ties to Scotland. The first woman to lead the ateliers and design teams of the House of Dior as creative director, she has successfully stood her ground against numerous men in the business since 2016 – raising the bar year after year with her collections.

“Thrilled to be celebrating Scotland, a country so steeped in history and tradition, where the vastness and beauty of its raw landscapes and nature meet age-old craftsmanship and art. I am proud to be here with the Dior team and to have collaborated with local artisans to make this show possible,” says Maria Grazia Chiuri, designer.

Unveiled during the runway presentation in the gardens of Drummond Castle, the collection draws inspiration from Scottish symbolism, featuring variations of unicorn and thistle on the millefleurs motif transposed into heraldic embroidery. Echoing Christian Dior’s 1955 fashion show in Scotland, Chiuri adapts elements from Scottish heritage, such as tartan and kilt, which she pairs with contemporary designs to craft her very own fusion of yesteryear and the present day for the Dior Cruise 2025 collection.

Photographs from the Spring/Summer 1955 collection are featured as prints or appliqués adorning the edges of kilts or peacoats for a touch of nostalgia. Playfully combining contrasting textures such as velvet and lace, the equestrian-esque silhouettes are marked at times by overly puffed sleeves, embroidered bustiers as well as further details adorned with pearls.

Chiuri’s collaboration with Clare Hunter and the artist Pollyanna Johnson casts a modern light on historic figures such as Maria Stuart. Hunter’s book ‘Embroidering Her Truth: Mary, Queen of Scots and the Language of Power’ served as an essential source of inspiration, emphasizing the resilience and significance of embroidery for Maria Stuart, who was adept in embroidery herself and employed it in support of her political cause.

A map of Scotland adorns several pieces of the collection, sketching a cartography of collaborations and cultural encounters used specially for this show, such as the tribute to tartan.

As Christian Dior wrote in ‘The Little Dictionary of Fashion’: “Tartan is probably the only fancy fabric that resists changing fashions.” This historical fabric, characteristic of the region, is a combination of varying colors with the kilt cut and still finds its way into fashion collections past and present – from romantic to punk.

CREDITS
Client: Dior
Press and Digital Image Director: Sébastien Clivaz
Head of Image: Jérôme Verbrackel
Head of Creative Production: Thuy Nguyen
Creative Producer: Baptiste Gibert
Creative Producer: Ludovica Bruni
Photographer: Sam Copeland
1st Photo Assistant: Paul Reich
2nd Photo Assistant: Kyle Henry
Digitech: Jess Segal
Production Company: Brachfeld
Executive Producer: Sandro Suppnig
Global Location Manager: Nicolas Gru
Global Coordinator: Eva Van Der Horst
Production Departure Coordination: Leonardo Specchia
Local Production Company: LS Productions
CEO: Marie Owen
Senior Producer: Clare Murtagh
Production Manager: Sam Barber
Production Coordinator: Alannah Nicholson
Client Care: Hayley Urquhart
Production Assistants (across project): Oliver Winkler, Bri Burt, Karen Andre, Lily Owen, Ralph Owen, Billie Owens, Chris McCluskie, Maggi Gotobed, Kiera Dobbie, Chris Schofield, Abigail Horne, Stephen Robertson, Tom Vevers, Andrew Malone, Ambika Okhandiar, Danny Fish, Ella Lovelady, Kitty McMurdo Shad
Travel Coordinator: Allan Macleod
Office Production Assistant: Sean Grieve
GoSee : lsproductions.com