Hello Kitty’s New 50th-Anniversary Design Officially Registered With Scottish Register of Tartans

Sanrio’s popular Hello Kitty has received a new line of tartan-themed merchandise, officially registered on The Scottish Register of Tartans and designed in collaboration with the “world’s leading tartan manufacturer.”

Via X (formerly Twitter), Sanrio has registered a new tartan design with The Scottish Register of Tartans, commemorating Hello Kitty’s 50th anniversary. As seen below, the design consists of a pink, blue, yellow and white-colored pattern that features across a new line of merchandise, which includes a card case, crossbody bag, tote bag (along with a reusable version), phone bag, zipper pouch, mini-backpack, wash towel, hand towel, scarf and more. The highlights of the collection come from the Premium Dress Tartan Series. These include The Hello Kitty 2-Way Crossbody Bag ($88) and the currently out-of-stock Hello Kitty Wool Mascot Keychain, Hello Kitty 6″ Boxed Wool Plush and Hello Kitty Wool Scarf. The collection is teased, “Tartan Cutie 🎀 Officially registered with the Scottish Register of Tartans, this exclusive pattern titled “Hello Kitty Dress” decorates collectible plush and accessories ✨”

Hello Kitty’s New Limited-Edition Tartan Collection Celebrates Scottish Culture

Sanrio itself describes the new collection: “For Hello Kitty’s epic 50th anniversary, the celebration continues with a limited-edition tartan print in collaboration with Lochcarron of Scotland, officially registered with The Scottish Register of Tartans. A blend of hand-picked colors and unique weaves tells the story of one of Sanrio’s beloved characters — Hello Kitty. After all, one can never have too many friends! This dress tartan celebrates Hello Kitty. The tartan’s color palette is intended to be a representation of Hello Kitty’s persona and wardrobe: white is for her face; yellow for her nose; pink for her ribbon and blue for her clothing.”

Sanrio Collaborated With The Lochcarron of Scotland for the Exclusive Hello Kitty Line

A tartan is defined in the Scottish Register of Tartans Act (2008) as a “design which is capable of being woven consisting of two or more alternating colored stripes which combine vertically and horizontally to form a repeated chequered pattern.” The design typically comprises “two or more different solid-colored stripes. These can be of similar, but are usually of differing, proportions that repeat in a defined sequence.” While these designs can correspond to a family clan name in Scottish culture, everyone is encouraged to wear any design. Sanrio collaborated with The Lochcarron of Scotland on the new collection, which describes itself as the world-leading online retailer and manufacturer of Scottish tartan.

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Despite Hello Kitty being one of the most iconic Japanese exports, the character’s roots are set in England. Born in a London suburb, she lives with her parents and twin sister, Mimmy. Hello Kitty’s backstory was recently spotlighted in a surprise speech by King Charles III. He wished her a happy birthday and also spoke of his grandchildren’s love of Pokémon.

Source: Hello Kitty via X (formerly Twitter)