Premier expands to Scotland with Corner Shop acquisition

English entertainment, arts and culture agency Premier has acquired Edinburgh-based agency The Corner Shop PR from its founder and managing director Susie Gray.

Founded in 2015, The Corner Shop also specialises in arts and culture communications.

The deal follows on from the opening of Premier’s Manchester office earlier in the year and will see The Corner Shop integrate with teams in London and Manchester.

The Edinburgh office will continue to be led by Gray, who joins Premier’s executive board. The subsidiary will be renamed Premier Scotland.

John Reiss, founder and chair of Premier, said: “We warmly welcome Susie and her very talented team to the Premier fold – we have collaborated in the past and share professional ways of working and business ethics and values.

“Together we are stronger and able to supply an enhanced service to our Scottish, UK and international clients across entertainment, arts and culture.”

Gray commented: “Through our recent collaborations we already know that not only do we share a passion and creativity when it comes to campaigns, but that together we can offer a broader and richer range of services, expertise and experience to our clients.

“We look forward to combining our energies in supporting the culture and entertainment sectors across Scotland, the UK and internationally.”

Premier’s work includes delivering PR and event production services for the likes of The Booker Prize, the BAFTA Film Awards and The Edinburgh International Festival.

The firm was founded in 2001 and is owned by its senior management. It has 165 employees and in 2022/23 billed £28m of client work.

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