World

Scotland’s HCWP partners with Vytal on returnable packaging pilot scheme

Published

6 months ago

June 28, 2024

Admin

Scotland’s HCWP partners with Vytal on returnable packaging pilot scheme

Pilot participants will receive a pool of packaging, including cups and bowls. Credit: Ground Picture via Shutterstock.

The Highland Community Waste Partnership (HCWP) has teamed up with German company Vytal to pilot a returnable packaging scheme in Scotland, UK.

The initiative aims to reduce single-use packaging waste and promote sustainable consumption by leveraging reusable containers.

The scheme builds on the successful Highland Cup Movement campaign by Keep Scotland Beautiful, which utilised the same technology to prevent more than 1,000 single-use cups from ending up in landfill.

The pilot offers a variety of packaging options, including cups, bowls, tubs, and pizza boxes, along with the necessary support for businesses to implement and manage the system effectively.

Businesses are encouraged to participate in the pilot, which is currently open and will continue until December 2024.

The scheme is designed to be inclusive, inviting businesses from both urban and remote areas to experience the QR-code-based app that facilitates the use of reusable packaging at the point of sale.

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Packaging Gateway.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This initiative is a component of the HCWP’s Conscious Consumption campaign, which encompasses several projects aimed at assisting businesses in reducing food and packaging waste.

Keep Scotland Beautiful project officer Ellie Campbell said: “Making the change from single-use to reusable products is essential if we are to reduce packaging waste and tackle the climate and litter emergency.

“Returnable packaging schemes are a key part of this, allowing for the spontaneity and convenience of food and drink ‘on the go’, without relying on disposable packaging or on consumers bringing their own reusables.

“This pilot will allow businesses across the Highlands to try out the scheme and encourage customers to #ChooseToReuse. The Highland Cup Movement was a great success in showing the potential in the area for reusable and returnable packaging products.

“I’m looking forward to seeing more businesses sign up, helping to expand on this work and bring the Highlands one step closer to more conscious, circular and sustainable models of consumption.”