Fitness
Scottish dairy launches new protein drink for fitness lovers – Farmers Guide
28th March 2024
Scotland’s largest independent dairy, Graham’s The Family Dairy, has launched a brand-new product to meet an increased demand for naturally nutrient-rich protein food.
Fat- and sweetener-free Protein 25 yogurt drinks are perfect for ‘on-the-go’ consumers who want to make the most of their workouts.
With all the milk originating from family-run Scottish farms, the yogurt drinks come in four flavours: salted caramel, strawberry, vanilla, and peach.
Available across the UK
Each 330ml serving provides 25 grams of protein, which exceeds the minimum of 20 grams required per meal for muscle recovery. In addition, the drinks contain live bacteria that is good for gut health.
Protein 25 yogurt drinks have recently hit the shelves of national supermarket chains across the UK and are available in over 100 Scotmid stores throughout Scotland.
Making is easier for busy people
Robert Graham, managing director of Graham’s The Family Dairy, said: “Protein 25 Drinks are the latest addition to our popular high-protein range, offering a handy, natural protein source in a great tasting drink.
“Our recent work with Loughborough University showed that people who exercise often don’t know when, how and why they should consume protein. That’s why we have expanded our protein range to make it easier for busy people, whether they love yoga, going to the gym or running, to get their high protein boost to make the most of any workout and help to recover.
“Many people don’t know that for optimal muscle recovery post-exercise, consuming about 20 grams of protein within 30 minutes is key. Our high-protein drink fills this need, providing easy consumption on-the-go for those looking to make the most of their workout knowing exactly what level of protein they are consuming with the natural goodness of dairy for a fat-free, high-protein flavourful drink.”
30-day challenge
The family run business has launched a 30-day challenge aimed at highlighting the benefits of consuming protein to aid in exercise recovery.
Powered by Graham’s, supported by Loughborough University, is free to sign up to and everyone who registers will receive expert advice and exclusive opportunities to take part in exercise classes sponsored by Graham’s Family Dairy at participating fitness facilities across the UK.
Find out more about Powered by Graham’s campaign.
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