Fashion
The celebs who travelled to Scotland for Dior’s Cruise show at Drummond Castle
Dior hosted a range of famous faces at their latest collection launch, which was held in one of Scotland’s swankiest castles.
Drummond Castle in Perthshire was selected to be the venue that the French fashion giants launched their 2025 Cruise collected and the stunning gardens were used as a runway for the pieces to be unveiled to the world.
Scotland has a special connection with Dior as back in 1955, Christian Dior held two fashion shows at the Gleneagles hotel in Perthshire and the Central Hotel in Glasgow to launch the latest collection and to raise money for the Friends of France, an organisation which organises exchange visits for Scottish and French school children.
The brand founder and designer brought 172 dresses and eight models to the Auchterarder hotel’s main lobby.
The collection was so prestigious that it was transported to Scotland via a private plane and was insured for £60,000.
The models showcased the extravagant pieces on a specially built catwalk in the ballroom.
And now, celebrities and fashion icons from across the world jetted in especially to witness the collection for theirselves and stayed at Gleneagles, where they were treated to an exhibition on the historical shows, before being transported to Drummond Castle for the main event.
Many celebs were spotted walking the red carpet in style and graced the ‘frow’.
Let’s take a look….
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